Trainer Profile

Patrick Wong

Patrick Wong


Patrick Wong, founder and CEO of IST, has 20 years of sales training experience in various big corporations, including Time Inc. and Asiasmart (Singapore). He has been the training manager in sales at PCCW Media Ltd for the past six years, establishing training standards and maintaining competencies of around 150 marketing consultants and advisors. 16 of them have even won the DSA! His solid experience in coaching, training, and public speaking allows him to share much knowledge and insight during seminars.

*The DSA (Distinguished Salesperson Award) held by HKMA is the programme that recognizes successful salespersons for their achievements.


Besides being a professional trainer of 9 years, Patrick is also a dynamic and approachable speaker with a witty sense of humor, making him a favorite of the audience. Armed with his diverse knowledge and exposure in consultancy, education, beauty, advertising, and luxury retail, he inspires people with the drive to succeed and formulates comprehensive strategies for people development. He has been invited to numerous guest lecture at various chambers of commerce, multinational corporations, and universities to share his business wisdoms.


Driven by the goal of helping people acquire the knowledge and skills needed to advance to higher heights in their career, he founded IST to assist clients in creating organizational success through people. We have held over hundreds of seminars and training sessions for both the public and private organizations. By staying up-to-date with the latest market trends and putting our clients’ needs first, we tailor-make programs that cater to every specific need of our clients regardless of their industry and size.