Course Details

Digital Marketing Training

Digital Marketing Training

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“What is new in digital marketing? Everything.” – Sorav Jain


As the digital world gains increasing momentum, it is undeniably where the future of business lies. Digital marketing is no longer something to be ignored or put aside for later. All businesses must connect to the Internet to attain success. But the world of digital marketing is vast and filled with numerous tools. Where should you start? A good beginning is with our Digital Marketing course. We provide a quick but informative introduction to digital marketing and the most popular tools of the trade, so you can craft your own campaigns of success.


If you are a SME owner looking to raise awareness of your business online, or an individual looking into a career in digital marketing, this course is perfect for you. Our instructors will present complicated concepts and details in an easy-to-understand method through real-life cases to assist your learning. We go through the whole campaign process starting with advertising through Facebook and Search Engine Marketing(SEM) and ending with Google Analytics. This allows you to understand how to attract and retain customers for conversion, then measure and improve your strategy with the collected data.


This Digital Marketing course adopts a tailor-made approach for different groups and companies. We provide training resources customized according to our client’s background and needs to bring the best out of our students with the best education.

Course Syllabus

One Day Workshop Training Fee: HK$ 3,500
Topics Class time Course Duration
Trend -What’s New in Market 10:00 a.m. - 10:30 a.m. 0.5 hour
Search Engine Marketing (Pull Marketing) 11:00 a.m. - 12:00 n.n. 1 hour
Display Network Marketing (Push Marketing) 2:00 p.m. - 3:30 p.m. 1.5 hour
Social Media Marketing Strategy 3:30 p.m. - 5:00 p.m. 1.5 hour


Patrick Wong
Patrick Wong

Patrick Wong, founder and CEO of IST, has 20 years of managing experience in various big corporations, including Time Inc. and Asiasmart (Singapore). He has obtained Distinguished Salesperson Award held by HKMA, and been a professional trainer of 9 years.

Questions about the course?

If you have any questions or uncertainties regarding this course, please fill in the form below and we will contact you as soon as possible. Thank you!